Xerox undergoes a complete makeover
Due Credit:
Techrepublic
Xerox, the global document management firm and a pioneer in IT, is undergoing an overall makeover to take it beyond the image of a copier company.
Xerox India, the Indian arm of Xerox Corporation, has unveiled a new logo and corporate identity, touted as the company's most significant change in its brand identity in the last 40 years.
The redesign is a departure from previous changes to the logo, which were variations on a fixed typeface of the Xerox word. The result of extensive global research conducted with Xerox employees, customers and partners, the new brand has been developed by Interbrand.
