Microsoft acquires UK Map services firm
Due Credit:
TechRepublic
Google Earth and Maps have made mapping data an essential ingredient of an online life. The new features add the much needed dimension to real world online world interfacing. And with their expertise at getting content to inter operate over the web, Google's APIs have provided users with several avenues to very easily integrate Map into their websites and applications.
Microsoft has been trying to play catch-up with Google ever since the firm galloped ahead in search market share and used it overflowing coffers to make one key acquisition after another. Every time Microsoft follows with another usually costly acquisition itself. This time, the acquisition of MultiMap, a UK based mapping firm a long time after Google itself got into the business with the acquisition of KeyHole (Yes, that is what Google Earth was previously).
MultiMap will adds to Microsoft's own Virtual Earth Offering and Live services.
Microsoft has been trying to play catch-up with Google ever since the firm galloped ahead in search market share and used it overflowing coffers to make one key acquisition after another. Every time Microsoft follows with another usually costly acquisition itself. This time, the acquisition of MultiMap, a UK based mapping firm a long time after Google itself got into the business with the acquisition of KeyHole (Yes, that is what Google Earth was previously).
MultiMap will adds to Microsoft's own Virtual Earth Offering and Live services.
