Knock! Knock! Google just introduced Website Optimizer
Oh! what a great day first IE7.0 comes to life now Google showing off with it's new tool. Google just started to offer AdWords advertisers a new tool to experiment with a variety of different landing page layouts in order determine which one gains the most conversions from site visitors. Google unveiled the tool, called Google Website Optimizer, this morning.
I like the documentation and tour part, it’s so well documented that even my eighty five year old grandpa will catch up to it. Though it’s in beta status, still it has lot to offer. Surprisingly it gives in-depth reports of page section & combination reports. Once you determine a layout and design that works best, you’ll be able to stop the experiment and have that version served to all visitors incoming from AdWords. New experiments can be begun at any time as long as the Website Optimizer code is left in your page code.
Site publishers will be provided JavaScript code to drop into their landing page(s), tagging layout elements and content for tracking by the Optimizer. The tool will then allow publishers to create multiple versions of that landing page that are served up randomly to visitors entering the site via AdWords promotions. As visitors interact with the different versions of the page, publishers are given detailed reports on visitor activity organized by version and page section. Publisher will be able to see which sections are most important relative to others, which versions of the page see the highest increase in conversions and make changes to layout accordingly.
Looks like this will be the next big tools for boosting AdWords supremacy if it works. A bigger headache just got into Yahoo! And MSN, how to survive this.
Website Optimizer Code
Sample Combination Report
Looks like this will be the next big tools for boosting AdWords supremacy if it works. A bigger headache just got into Yahoo! And MSN, how to survive this.
